Online presence entails the visibility of brands, businesses, or products and services on search engines. It makes it easier for potential clients to discover how to deal with a business’ representatives without difficulty.
Online presence for businesses is not entirely limited to just being easily searchable or visible on the internet. Indeed, topping the search results on search engines can do wonders to a business’ audience reach.
But for a business to truly thrive using digital marketing, ranking high on search engines once or twice is not sufficient.
In this fast-paced and competitive industry, internet presence is considered to be the new “face” of every business.
As such the initial goal of every business owner when creating a website or social media page is to gauge the audience’s attention.
When clients come across the business’ website, they should see and feel the “wow” factor, or see what makes the brand stand out from its competitors.
Leaving a good first impression helps leave a vivid perception or image of what a business does in the minds of every customer.
A good first impression likewise has a ripple effect on customer instinct and preference. It will boost a business’ competence in such a way that customers will assume the business can provide the best products and services in the market.
When customers like what they see in a business’ website or social media page, there is a higher possibility of conversion.
What has been discussed above is a general overview of what an internet presence is in a nutshell and how crucial it is to businesses in the present-day market.
Startup owners who are new to the world of digital marketing may pause and think, “What’s in it for me?” It is essential to dig deeper into the role and benefits of digital marketing in order to have a better understanding of it.
Digital marketing highly benefits startups at present, and the following are the 5 main reasons why:
1. Startups Have Access to Free Advertising
In the digital arena, there is no need for startups to depend on traditional advertising in the form of TV, newspaper or billboard ads. Traditional forms of advertisement are known to cost millions.
Meanwhile, by simply utilizing marketing resources that are readily available on the internet such as social media, startups will have the capability to advertise their products and services without spending a cent.
As a matter of fact, even if a startup is only handled by a single individual, they can already get started with shaping the startup’s online branding goals.
Effort paired with commitment and a clearly defined set of objectives are the key ingredients necessary to make products and services widely known to the target audience.
2. Startups Lead Free Customers to Conversion
Conversion Marketing or Conversion is a term that refers to converting a customer whose first intention is to browse products and services without any plans of becoming a paying customer. There are various tools that are effective in ensuring maximum conversion, but there are a few that exceed expectations. These are:
- Content Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
3. Startups Build a Closer Relationship with Customers
Many appreciate a business that genuinely cares for the needs and wants of their customers. One simple way that a business can make their customers feel valued is through providing fast responses and accurate accurate information.
Both should be executed simultaneously as customers become immediately dissatisfied if a business’ customer service is not responsive enough and if there is an incorrect piece of information given to the customer.
An improved relationship with customers can increase customer experience and retention; consequently building and strengthening trust and loyalty. When this is achieved, it opens the perfect timing for businesses to upsell products and services.
4. Startups Get Consistent Return of Investment (ROI)
Return of Investment is simply the profit gained minus costs.
With the right strategy, it is possible for startups to survive in the digital world moving forward. Continuous efforts to generate a steady flow of traffic will undoubtedly help businesses gain higher ROI in the long run.
The continuous flow of traffic will eventually convert into more than the ideal amount of sales and leads for a startup.
5. Startups are able to Entice Clients to Respond to Calls-to-Action (CTA)
Calls-to-action are clickable buttons, banners, graphics or texts that include verbs to prompt customers to act or take necessary actions immediately. Some examples of powerful CTAs are:
- Contact Us
- Order Now
- Sign Up
- Start Your Free Trial
A CTA can be used to guide a customer into converting by clicking the Buy button or pushing through with a purchase or subscription. It is similar to that final “push” or “nudge” of encouragement that a person needs in order to make a decision or come into terms with the options they are presented with.
Digital marketing is continuously developing into a hotspot for different industries to thrive and expand. When used wisely and accordingly, startups can go on to develop into well-known and highly respected household brands.
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