A recent research from Review42 stated that 91% of B2B marketers use content marketing as one of their strategic approaches to gain leverage in this generation’s cutthroat industry.
For starters, content marketing is a marketing technique that involves the creation and sharing of various forms of content throughout the internet for an intended audience. Content marketing is often done to generate leads, entice target audience or prompt a call-to-action that will benefit the business.
Content used for marketing often ranges from blogs/articles and social media posts to infographics and videos. As opposed to other marketing strategies, content marketing does not explicitly introduce a particular brand. Instead, it delivers messages that stimulate the interest of viewers to the business’s products and services.
It is undeniable that with the current generation where almost half of the globe is stuck within the grasp of a screen, content marketing can be a great solution that can help aspiring entrepreneurs who are still looking for ways to rise and stand out among a sea of competitors.
With that being said, here the 5 reasons why startups need to use content marketing:
1. CONTENT MARKETING KEEPS ANY WEBSITE FRESH
Building a website helps businesses gain more recognition and enhance customer impressions. With a generation that is hooked to online purchasing, having a website can be a great advantage.
However, if a business website looks old and outdated design-wise, customers will think that the services and products they are bound to receive will be typical or lackluster. By providing updated content relevant to present-day dilemmas of customers, it will result in generating a fresher-looking and more credible website.
2. CONTENT MARKETING AMPLIFIES A BUSINESS’ IDENTITY
Diving right into a business niche in a highly saturated ecosystem that can cause a varying result between success and failure. That is why it is important for businesses to define their brand identity in a more thorough manner.
It is important to let the customers know the purpose and personality of the brand. These two factors should also depend on the kind of market that the business aims to penetrate. Whether a business caters to children, adults or fellow businesses, content marketing ensures that its objectives are clearly conveyed.
3. CONTENT MARKETING HELPS IN BOOSTING TRAFFIC TO THE WEBSITE
Content marketing can help make it known to the digital world that the business exists. This advantage applies to both driving conversions and endorsements. Promoting content across social media platforms and even on websites that allow guest posting helps businesses interconnect and expand their network of potential business partners. Moreover, the more frequently a business’ content is encountered by customers online, the more familiar they become to the message and call-to-action included in the content.
4. CONTENT MARKETING HELPS IN MAXIMIZING ROI
Many business owners usually think that working with content marketing can cost them a fortune. This is nothing but a myth. Contrary to this assumption, content marketing is way cheaper than traditional marketing methods such as TV & radio advertising, cold-calling, and tradeshows. It can be conveniently distributed online, even with minimal money shelled out.
5. CONTENT MARKETING IS NOT RISKY
In using content marketing as one of a business’s strategic approaches, the usual risks of introducing a new business are often minimized. Content marketing as a strategy is less expensive to the point where it can fit even the most limited budget of startups. In addition, content marketing is flexible and highly adaptive to the dynamic market, making it easier for businesses to follow trends
Content marketing is a must not only for startups but also for well-established businesses. It is a flexible and convenient method of creating a closer connection with target audiences and setting up the business for better and more effective branding.