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Jeslen Bas-ilan

online payment fraud prevention strategies

Effective Strategies to Safeguard Your E-Commerce Business from Fraud

Online Payment Fraud refers to any illegal transaction committed by criminals online with the goal of stealing a person’s money or sensitive information. Fraudsters or scammers are highly intelligent individuals who are capable of detecting a card owner’s information without the consent of the card holder. Nowadays, eCommerce businesses and their buyers are the main …

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digital marketing for startups

5 Key Reasons Why Digital Marketing is Important for Startups

Online presence entails the visibility of brands, businesses, or products and services on search engines. It makes it easier for potential clients to discover how to deal with a business’ representatives without difficulty. Online presence for businesses is not entirely limited to just being easily searchable or visible on the internet. Indeed, topping the search …

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roles of customers voice for startup

The Top 6 Crucial Roles of a Customer’s Voice in Startups’ Content Marketing Strategy

What does the term customer’s voice refer to? How can startup businesses benefit from it? A customer’s voice is a terminology that refers to the positive and negative feedback that a customer has regarding the products and services a company is offering. There are three different types of customer feedback: Direct, Indirect and Inferred. Direct …

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Startup business owner discussing growth roadmap

8 Reasons Why Creating a Growth Roadmap is Essential for Startups

A growth roadmap is a visual record that provides specific and significant milestones of young companies. It acts as a marketable profile to powerful investors, performing employees, and loyal customers. Think of it as the well-crafted resume or LinkedIn profile of the most sought after employee whom established companies aim to hire.  To have an …

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