In recent years, there has been a rise in the popularity of using social media platforms for marketing. Social media’s popularity among big and small businesses is understandable. Platforms for social networking like Facebook (or Meta), Twitter, and Instagram have assisted startups and large enterprises, as well as solopreneurs, in developing their businesses and increasing brand awareness. Social media has become an indispensable component in staying connected with their prospects whenever and wherever.
Nevertheless, despite its apparent utility, monitoring multiple social media profiles can be a time-consuming endeavor. Planning, creating and scheduling content for social media marketing along with interpreting and analyzing engagement data can prove to be quite tedious. This is especially true for business owners who lack knowledge on how social media management works. It is not a practical approach for businesses, especially those with a small workforce, to stretch themselves too thin just to claim that they are active on all social media platforms.
Fortunately, businesses can rely on using various social media tools for marketing to ensure that they can manage all of their social media accounts seamlessly.
Why is it Important to Use Social Media Management Tools for Business?
For startups and small enterprises, social media tools aid in gaining a foothold in this competitive atmosphere. Basically, it streamlines all social media-related processes. With social media tools at their disposal, publishing, responding to comments, and assessing the effectiveness of their existing social media techniques are simplified. To top it off, you get to cut back on a significant amount of time, effort, and money.
Best Social Media Management Tools for 2022 and Beyond
Not sure where to begin? Don’t worry about it! We’ve got you covered. We’ve done the research and picked the top social media management solutions for startups that are ready for immediate use. These solutions offer businesses the best capabilities available for expanding their reach across all of the major social media platforms and throughout the Metaverse as a whole.
Let’s have a look at the benefits that each tool provides to its users. Please keep in mind that there is no particular order for the items on the list.
1. Buffer
Buffer facilitates the organic growth of the brand’s audience by delivering affordable and user-friendly social media management and marketing solutions. The social media solutions provided by Buffer encompass activities such as publication, interaction, analytics, and team collaboration, all of which are delivered through a platform that is fast and responsive.
It is simpler for users to get their social media plans up and running with Buffer guiding them how to integrate the platform into their Facebook and Twitter accounts. In addition, Buffer does not permit its clients to miss out on opportunities for expansion. If their client does not yet have a queue for contributing content, the website will encourage them to start one. As such, they guarantee a substantial increase in the number of new followers and interaction in a relatively short amount of time.
Key Features:
- Posting calendar
- URL shortener tools
- Hashtag optimization tools
- User-friendly and intuitive platform
- Engagement-driving tools
- Real-time analytics and reporting
- Instagram-ready features
- Browser extensions
Buffer is one of the best options for businesses that are operating on a tight budget. Plans start at $5 per month and come with a 14-day trial.
2. Sprout Social
Multiple review sites have ranked Sprout Social as one of the “best overall” social media management tools. Sprout Social is an all-inclusive social media marketing solution that surpasses conventional marketing methods. Effortless platform use, publishing capabilities, and analytics across all major social networking networks are features that make it an ideal addition to a firm’s social media marketing efforts.
Sprout Social’s social media management capabilities include, but are not limited to, an all-in-one social mailbox, analytics, a Twitter hashtag analysis tool, scheduling tools, and a user-friendly dashboard. In addition to that, there is a mobile app available for both Android and iOS devices. Currently, Sprout Social’s social media management solution supports all of the major social media networks, including Meta, Twitter, Instagram, LinkedIn, and even Pinterest. This makes it a go-to option for businesses that are looking for an all-in-one social media management solution.
Special Features:
- Schedule + Duplicate feature
- Failed messages and repost notification
- Browser extensions
- Identify the best posting time with ViralPost
- Assists with customer service
- Competent data analysis capabilities
The Standard plan costs $89 per month, the Professional plan costs $149 per month, and the Advanced plan costs $249 per month. Although the Standard plan includes all of the capabilities of the Professional plan, Standard plan users can only manage up to five social media profiles. Sprout Social also comes with a 30-day trial version!
3. SEMrush
Not only is SEMrush an all-encompassing SEO solution, but it is also an excellent platform for the management of social media accounts. SEMrush, much like the other social media management tool, gives users access to a multitude of essential features that users can use to improve the performance of their social media marketing strategies.
Key Features:
- Social media tracker
- Social media poster
- SEO integration
- Image Editor
- UTM builder
- Link shortener
The social media poster tool allows users to easily schedule posts across multiple channels. The image editor, UTM builder, and link shortener allow users to fully tailor their content to meet the preferences and standards of their target audiences. SEMrush differentiates itself from the competition by enabling users to integrate the management of their social media accounts with their SEO features. This makes it much simpler for users to increase the online visibility of their businesses.
SEMrush currently offers three regular monthly memberships: Pro plan ($119.95), Guru plan ($229.95), and the Business package ($449.95).
Pricing for the Enterprise Solution plan can be obtained by contacting SEMrush directly.
4. Hootsuite
Another social media management tool that aims to provide an all-in-one platform to help firms with their marketing approaches across multiple sites is Hootsuite. Hootsuite allows users to curate and schedule content, run social media ads, among its other amazing features. One of the most unique values of Hootsuite is that it allows users to monitor multiple social media accounts, optimize keywords, and connect with up to 35 networks. Finally, it allows users to bulk-schedule social media content.
Key Features:
- Seamless scheduling
- Analytics for gauging performance and KPI
- Multiple integrations (supports Zendesk, Slack, Asana, Mailchimp, and Trello)
- Collaboration-ready platform
Hootsuite comes with four plan options: The Professional plan costs $49, the Team plan costs $129, and the Business plan starts at $739. The Enterprise plan or custom plan is available upon request. Hootsuite also comes with a 30-day trial and a free plan!
5. Zoho Social
Zoho Social is a provider of social media tools with the intention of simplifying the process of managing social media accounts. Just like their competitors, Zoho Social allows its users to manage multiple channels at once.
Special Features:
- Stylish UI
- Zoho integrations (Zoho Workspace, Zoho Campaigns & Zoho CRM)
- Publishing calendar
- Listening dashboard
- Custom reports
- Interface optimized for mobile
In addition, Zoho Social has lead ad integration options like Facebook Lead Ad Integration, LinkedIn Lead Ad Integration, and even integration with Canva.
The Standard plan costs $10 per month, the Professional plan costs $30, while the Premium plan costs $40 per month. Every subscription comes with a yearly renewal fee.
Kickstart Your Social Media Presence!
That sums up everything in a nutshell! The platforms listed above are five amazing social media management tools that can assist you with your social media marketing endeavors. On the other hand, it is also essential to keep in mind that these tools cannot accomplish the task on their own.
Each tool is available in a broad range of shapes and sizes, and each one possesses a unique set of advantages. Your company’s social media objectives and requirements will help establish which tool is most suitable for your organization.
Use this blog as your starter guide for discovering a more in-depth understanding of how social media management actually functions.
Do you happen to have your recommendations for social media marketing tools? Share them in the comment section below!
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