Email marketing can be considered as one of the most efficient marketing strategies of all time. Despite the emergence of SMS marketing, the use of emails remains to be a significant and useful marketing tool for big and small businesses.
In fact, even online casinos can benefit from email marketing. Primarily, email marketing can be assimilated into the various strategies used by online casinos to improve their acquisition and retention rate.
Email marketing may seem like an outdated strategy, but the truth is, it is NOT.
Email marketing may not be as contemporary a strategy as social media marketing, SMS marketing, omnichannel marketing or video marketing, it remains to be an effective way for businesses to reach out to potential business partners and attract more customers.
Business owners running an online casino can significantly boost traffic and customer retention on their website thanks to the following positive qualities of email marketing:
1. COST EFFECTIVE
Email marketing’s cost rates are much lower compared to any other form of digital marketing tactics. Therefore, it enables better maximization of the business’ budget. Other important aspects of maintaining the business’ stability can be allocated with more sufficient amount of funds.
The contents of each email marketing content varies depending on the objective and theme of the campaign. This means that it can easily be molded and restructured to match the business’ demands and goals. Email marketing content can likewise be enhanced with email banners and infographics to help create a lasting impression to target readers.
Sending personalized emails adds a plus point to the online casino’s credibility. With customizable and personalized content, the business will be able to showcase its own lineup of features and services in a way that the target audience is able to easily grasp the business’ message and associate the brand with features that appeal to them.
In addition, personalized messages build a meaningful connection between the business and its customers. It is also an instrumental element in boosting the performance of each email campaign.
Email marketing can be targeted to a specific group of recipients in order to ensure that the right audience is reached for every campaign. As such, business owners of online casinos can scale the volume of their target audience from small groups of recipients to a larger group of audience.
Once the business acquires or gathers the emails of its target audience, then it is time to use email marketing software and tools that will help blast and disseminate the email campaigns to the intended recipients. Mailchimp, ConvertKit and AWeber are just some of the most well-known and widely used software for email marketing.
Save up to 50% of operation time through automated messages and emails sent to the customers. There are campaigns that can be distributed to automating it for a specific period of time. Doing so enables business owners to focus more on developing additional strategies for growing the business and enhancing the services being offered.
7. BOOSTS CONVERSION AND SALES
There are still customers and audiences who deem emails as an important and effective channel for them to gain additional information on services and features that they are interested in availing. Using emails to spread information on new promotions or reward programs that the online casino may be offering helps increase conversion and sales rate.
In order to better equip the online casino’s email marketing strategies and ensure effective implementation of campaigns using this type of digital communication.
Below are tips on how email marketing can be adjusted to fit the brand’s objectives and demands:
Tip #1: CONSTRUCT AN EMAIL LIST
Building a solid email list should be the first thing to consider in email marketing for an online casino. Using online forms helps generate a personalized email list for the business. Of course, it would be tedious to have to make site visitors scour the entire web page to find the form.
As such, businesses would normally add a pop-up message that shows the moment a visitor browses their site. On the pop-up is an option or a question that asks site visitors whether they are interested to get more exclusive information and updates about the business or the website.
The ad likewise has a space or box where interested site visitors can input their email addresses for the site to store and use when sending email campaigns.
TIP #2: SEND HIGH-VALUE EMAILS
Business owners should make it a habit to send high-quality emails to their target audience as much as possible. They can pull this off through employing the following courses of action:
- Create an appealing opening – Using a friendly approach in the email’s content by addressing customers using their first names is more than enough to send out a personal and genuine vibe. Also, sending an email with an attention-grabbing introduction is one way to increase engagement rate.
- Make the business known to potential customers – When sending emails to customers, it is necessary to make sure that the online casino’s unique branding is conveyed so that patrons of the business will be able to recognize the establishment. Failing to include the business’ name in the email can leave recipients puzzled or even suspicious.
- Generate an attention-catching subject line – A good subject line encourages the receivers to open the email. Give them an accurate sneak-peek of what they are about to read. Writing a subject line for email marketing campaigns can be tricky since business owners need to be careful not to give away too much information but still ensure that the recipients’ attention will be captivated enough for them to take the time to open and read the email from start to finish.
- Know the target audience – Sending content to the wrong audience or demographic is a big no-no. It is important for businesses to define who comprises their target audience before starting any marketing campaign. This helps ensure that the content generated for email marketing and all other forms of brand advertising will be based on the intended audience’s preferences.
- Define the email campaign’s purpose – Starting the email content with complicated context can make receivers ignore rather than read the email. Make sure the the email’s purpose is clearly defined and conveyed right from the beginning of the content.
TIP #3: KEEP IN TOUCH
Building a strong bond between the online casino and its customers is possible if constant communication is maintained. Some of the most effective ways to maintain regular communication include keeping customers updated with the casino’s new features, programs, and/or games.
Make it a habit to make an organized schedule in sending messages. On the other hand, overdoing this is not advisable. There is a right timing to keep in touch with customers, and this is what experts would refer to as the peak hours of online casino players.
For patrons of online casinos, they are usually more engaged and active on the website during night time or on the weekends.
TIP #4: SEND EMAILS MODERATELY TO AVOID SPAM
Getting email campaigns redirected to the recipient’s Spam folder the ultimate hurdle that prevents an email marketing’s success. There are simple techniques that businesses can apply when creating content for their emails in order to avoid being marked as Spam by email services:
- Get familiarized with and take note of certain words and phrases that trigger spam filters
- Avoid capitalizing all characters in the email’s content
- Keep unsubscribe links visible as much as possible
- Don’t abuse exclamation marks. Exclamation marks can add more excitement and life to the content, but overusing it can trigger spam filters.
Although it has already been used for ages, email marketing’s effectiveness has never faltered. It offers a wide variety of benefits for all online gambling platforms.
Pulling off a great email content for online casinos can cause waves of success in terms of generating higher customer engagements, retaining customer loyalty and even convincing former players to come back and once again stick around for good.
Do you agree that email marketing still provides a multitude of benefits for businesses like online casinos? Let us know your thoughts in the comments section!