Trends these days come and go at a breakneck pace, making it challenging for brands to keep up. Email marketing is among the continuously evolving trends. The shifting tides in customer acquisition and retention, new inspiration for marketing creatives, and email design trends have never been more fascinating!
What Is Email Design?
Email design is the practice of carefully developing and creating email content that resonates with your target audience, existing email subscribers, and customers.
In its simplest form, it covers the fundamental aspects of producing eye-catching details for PR and all things related to online branding. Email design is also big on combining the right palette selection, subject lines, and visual layout to ensure the intended message is conveyed accurately and leaves a powerful impact.
Newsletters, welcome messages, and product updates are all examples of where email design is applied. From outrageous animation to dark mode compatibility, the possibilities for your subsequent email marketing campaigns are virtually limitless.
Creativity has always been a key factor in retaining customer interest, regardless of the contact channel used for advertising and buyer acquisition. A solid email marketing campaign paired with a stunning and appropriate design is like a match made in marketing heaven.
Let’s look at five of the most anticipated email design trends for 2022.
5 Email Design Trends For 2022
Email design trends demonstrate what does and does not work. It will also assist you in the following areas:
- Forecasting the future and strategy of your business
- Developing ideas that will resonate with your audience
- Identifying early signs of market fluctuation
- Guiding how to improve your business model
- Helping you save time and money by offering solutions for accomplishing marketing objectives
Consider the following top email design trends for 2022 to stay ahead of the curve and help your company grow and prosper.
- Dark Mode Compatibility
Dark mode is everywhere this year. The more people spend time focused on their phone screens, the more strained their eyes become. According to Android Authority, 91.8 % of customers have switched to dark mode for their emails.
Dark Mode is a function that flips your device’s color palette. Rather than being displayed on a harsh white background, the text, icons, and other UI elements are displayed on a dark background that is easier on the eyes.
Creating a campaign that looks stunning in dark mode is an excellent method to appeal to customers, but it can also be challenging, so you may want to consult with email design professionals on this one.
- Monochromatic Layouts
Depending on your brand, a monochrome theme may be the ideal email design trend for your objectives. The benefit of a monochrome email design is that it can be used by nearly any brand. On the other hand, Monochromatic layouts need not necessarily be black and white. There are numerous possibilities available for monochrome designs. Select one or two colors that complement your brand and test whether a monochromatic layout will yield an exquisite design for your brand.
For example, Ilia, a cosmetics business, designed this ad in monochrome colors using a peachy pink and sienna color palette to complement its strong statement. Although they employed a variety of vibrant hues, they made it clear that their items were the focal point. Like Illia, you can build a monochrome campaign that is clean and easy to understand to help boost engagement.
- Bye Minimalism, Hello Maximalism
Maximalist emails are the polar opposite of minimalist emails. Consider flamboyant designs, bold fonts, brilliant colors, and a slew of photos with a maximalist aesthetic.
Here’s how to include maximalism into your email design immediately:
- Experiment with decorative and ornate fonts. A word of caution: Limit its use to headings or critical terms. Use email-safe fonts for longer text.
- Experiment with various email design layouts. Try the zigzag pattern instead of the single-column design.
- Colorful products should be displayed. Avoid obsessing with color harmony; maximalist emails are designed to be bold.
As Gen Z matures and develops into a more influential consumer force, trends evolve to accommodate their desires. An emerging email trend is a combination of sweet and dorky designs. It blends the charming with intriguing and unfamiliar territory.
The endearing style is instantly identifiable by its vibrant colors, enticing pictures, and clever arrangements that transform emails into an optical feast. It frequently incorporates more fantastical aspects alongside more “genuine” ones, such as actual products and packaging, to make realistic representations.
Along with vibrant color schemes, there is space for more avant-garde layouts, compositions, and text bubbles. Overall, this design calls attention to itself yet respects the branding and message it represents.
Animated GIFs and interactive components have exploded in popularity over the previous years. Particularly, they are quite effective in communicating messages, adding humor, and increasing conversions. GIFs encourage activity and help make text-heavy communications more visually appealing.
GIFs enhance the user experience and can be an effective conversion tool. For instance, a time-sensitive offer compels recipients to click on the link. Alternatively, a GIF of a slot machine can increase the likelihood of someone entering the competition by spinning the wheel.
People’s growing interest in animation is unlikely to disappear anytime soon. In fact, the opposite is bound to happen. Interactive and moving graphics enable you to capture attention, underline your message, and increase conversions.
Why Is Email Design Important?
Email design is critical for email marketing campaigns, especially targeted for customers.
While content delivers essential information, design is the element that enables the reader to traverse the content in the manner intended by the writer. A well-designed email captures the reader’s attention and entices them to continue reading after opening the email. As part of your campaign, you may grab their attention by optimizing the design of your email, and making it more appealing and interactive through the use of integral design principles.
Two out of every three people would instead read an email with a beautiful design than one with a plain design. Simultaneously, four out of five consumers will discard an email immediately if it is not rendered correctly on their smartphones.
When emails are designed attractively, they can significantly increase subscriber count, generate more sales, and assure a higher click-through-rate. Half of that involves developing intriguing content for the email, but the other half entails an eye-catching design.
What Are The Key Aspects of An Effective Email Design?
Email marketing is an excellent and cost-effective marketing method for businesses looking to rapidly grow their customer base and generate profits. To maximize this, you must first attract the attention of your target audience. The following are some general email design best practices to keep in mind as you continue to develop your skills and knowledge.
Your email design should complement the rest of your marketing materials, including your website and social media platforms. Utilize email marketing to bolster your brand, not as a way to deviate from it.
While most guidelines are intended to be disregarded on occasion, your design should adhere to the following principles:
Color palette: Consistently use your brand colors and a few complementary hues. Less is more when it comes to color palettes.
Font: Avoid using more than two complementary font styles, and don’t make the text too small. Aim for a font size that ranges between 14pt and 16pt. You wouldn’t want your email design to require recipients to squint their eyes or adjust their reading glasses just to read your message.
Tone: Emails should be written in the same tone you use in your other branding channels such as your website, social media page, or even the manner you speak to potential customers on the phone.
Message: Consider your brand identity to ensure that your messaging is consistent and focused on what matters most to you and your audience.
Most individuals read their email on their smartphones. Some even do so as part of their daily morning ritual. Your email design must be responsive to mobile devices so that your message looks and operates equally and effectively on a small screen as it does on a laptop or desktop computer.
On smaller screens, longer text blocks require more scrolling and are harder to read. Additionally, you’ll want to select a font size readable on a mobile device.
Emails will look best on smaller screens if you select a simple one-column template. You may choose a multi-column layout that will appear as a single column on a smartphone. Be careful with multi-column templates since they tend to seem so small on a smartphone that the reader will need to zoom in to view them. It is critical to always choose an email marketing provider that places a high premium on mobile-responsive communications.
Utilize a standard email template.
Email templates are suitable for frequent use because it streamlines your branding or trademark. Alternatively, you may wish to change it to suit your specific needs and preferences.
If this is the case, each design element should be surrounded with ample amount of white space. Consider it a frame that will direct the reader’s attention in the direction you desire. Also, colors can be used to create contrast in the same way. Avoid using too many light grays or off-whites as font colors or background colors. It’s all too easy for a gray-dominated design to appear washed out.
By 2022, the email marketing landscape will have evolved significantly, with more brands emphasizing personalized communications, responsive email design, creative images, interactive elements, and maximalism.
Subscribers desire authentic brand connection, and each email is an opportunity to deliver a unique and personalized experience. Every aspect is critical. From the colors and visuals to the information structure, each component becomes crucial to communicate a brand’s story.
To achieve these expectations, marketers must remember that email design trends evolve in lockstep with user tastes and preferences. What worked yesterday may no longer work today, and following trends enables you to stay current with email design and marketing changes.