64% of business owners say explainer videos boosted sales.
By consistently crafting visually appealing and animated explainer videos, you persuade, entertain, and inspire people to discover more about your brand. The average attention span of online audiences is 8 seconds, and explainer videos are effective to grab and keep the interest of most users. Particularly, it is a useful method of providing information to users who want to learn more about a certain product or those in search of specific solutions to their needs.
There is no doubt that explainer videos are an excellent marketing tool at present.
Your business needs to establish its brand identity to continuously acquire new customers. By explaining your main purpose and the beneficial effects of your products through a video with an easy-to-digest format, customers will have a weighty reason for giving their full trust and support to your brand.
However, there is more to what explainer videos can do for your business. Explainer videos, which have exhibited a dramatic increase in popularity in this digital age, have many benefits to businesses of all sizes.
How Can An Explainer Video Help Scale Your Business?
1. It Improves your Google Ranking
Google loves videos. If your site has explainer videos, it is crucial to leverage tags, titles, meta descriptions, rich snippets, and thumbnails to your advantage. Doing so enables customers to find your videos instantly and use it as a reference for the information or solution that they seek. The interesting videos embedded in your site can likewise influence customers to remain on your site for a longer period of time. As a result, Google’s algorithm will interpret this as a positive message that your site contains valuable information and reliable answers to customer queries and issues. Increased credibility and customer trust help your website rank higher.
2. It Increases Conversion Rates and Sales
Explainer videos serve as your elevator pitch. If your video content has a compelling narrative and provides all the important details that customers need in their buying decision process, customers will trust your business. When customers begin trusting your business, it will often lead them to make a purchase within 24 hours.
Explainer videos uploaded or posted on social media platforms such as Facebook or YouTube provide useful end-user data. Each video displays the number of views, average view duration, likes, comments, and shares it has garnered from its audience. All these information are valuable in helping you create more engaging and relatable videos in the future. For instance, video insights provide reports about the most popular products, thereby enabling you to pinpoint which products need to be improved.
3. It Portrays your Brand’s Unique Personality
Did you know that you can use explainer videos to showcase your brand’s culture and personality and connect with your customers on a deeper level? One benefit of producing videos is that it enables brands to convey the emotion that captures the right audience. Thus, when creating one, remember to make it entertaining and visually stunning regardless of the tone you will choose to use.
It is important for businesses, especially for those mainly operating online, to note that customers will not be able to have direct contact with them. Explainer videos are a golden opportunity for businesses to create meaningful connections and solidify customer relationships. Portraying a brand’s distinct culture or personality increases familiarity among customers. The more familiar customers become with your brand, the more comfortable they will feel about interacting with you in an effort to learn more about the products and services you offer.
Social media allows the sharing of content across all other platforms. It is crucial to share your explainer videos to all of your social channels every time that you have a new video to upload. Consistently updating your social media pages with new videos relevant to your services enables your business to reach a wider audience. Even better, social media and search engine algorithms may suggest your videos to customers who may potentially be interested in your products. The best part is that your explainer videos have the possibility to go viral when potential leads and existing customers share your explainer videos on their feed and recommend it to their friends and family.
Here’s a helpful tip: Make an effort to create powerful captions when sharing explainer videos on your pages. Captions with clear CTAs and proactive words increase click-through rates. An impressive caption should be able to tell viewers why the video is worth their time.
Closing Thoughts
With the tough competition in the market, you need to keep up with the major trends in digital marketing, and that includes producing explainer videos. Your explainer videos must be tailored to help your customers understand the usefulness of your product better. More importantly, introducing your product and explaining its advantages will compel customers to choose your business over your competitors.
If you don’t have sufficient manpower to create explainer videos, the best way is to outsource it to professional video editors who possess the right skills needed to produce engaging content and effectively convince your customers to make a purchase.
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