Social Media is a powerful yet affordable marketing tool that is widely used by entrepreneurs from startups to large-sized businesses. Every second, new product, services, content, and trends are introduced into the market, and those that stand out are the ones that elicit a buzz on social media. With that, marketing your business through social media is the easiest way to boost brand awareness.
Social media marketing is also the most affordable option to sell your video game. By simply posting interesting information about your video game, at the right time and right place, you would be surprised with the popularity it can gain over time from different users worldwide. Provided it has amazing and unique features and easy user interface, you can be certain that the popularity it will yield will result in sales.
So, what are the right steps to have a successful social media marketing campaign? Is it really all about posting content to social media, or is there something more?
Arousing the interest of potential users may seem uncomplicated when we think about simply sharing content; however, there are more strategies to consider that would allow your marketing campaign to achieve greater heights.
1. Make an entertaining, cinematic video game trailer
Video games have a way of stimulating players through their cinematic style. Given this fact, it is of utmost importance to create stunning trailers where users would feel as if they are the characters in the video game, and can visualize themselves being in that world.
No matter what kind of video game you offer, take into account the different graphical styles when creating a trailer as it acts as a first impression to users. Likewise, it shows what users can expect from your game. Most importantly, your video game’s trailer has to have the vibes of energy and anticipation.
After polishing the video game’s trailer, post on your social media accounts and groups to reach a maximum number of the target audiences. Don’t forget the call to action (CTA) that will guide players on what to do next. Also, consider delegating social media experts who can instantly reply to queries or messages about the video game as well as analyze the performance to improve your social media marketing strategy.
2. Establish a social media brand voice, and start building long-term relationships
Every game has its own personality, similar to a company having its brand personality, where it separates the brand from the saturated industry. As such, determine if your game’s nature is amusing, dorky, bold, or serious. This is important as it will serve as your guide when creating posts for social media or blogs, as your voice should be consistent with the genre of your game.
Upon identifying your voice, stay active on social media sites where most users interact, such as Snapchat, Instagram, Twitter, Facebook, YouTube, and LinkedIn. Focus on video game groups that allow you to have a closer and stronger relationship with users. In retrospect, social media was created for interaction; thus, encourage users to respond to your written content, photos, and videos and when they react, acknowledge their response by joining the conversations.
3. Leverage content marketing
Storytelling is not limited to video creation; written content infused with striking words is sure to set fire to the minds of players and would penetrate their emotions. Keeping this in mind, it is best to employ professional content writers, who can create compelling content in a fast and efficient manner.
You can ask your content writers to create edgy pieces of content about how you created the features of the video game. Potentially they can make an interactive blog asking users if there are any features they would love to see. Doing this would make players anticipate additional elements that would add thrill to their gaming experience. Additionally, they would feel included in the video game which would result in increased brand loyalty.
Other than sharing web content, content marketing can also involve uploading a sneak peek of the video game, including its character design and gameplay on social media sites. Choose the most visually compelling aspects that would encourage users to share your post, comment on your post, or download your video game to amplify your advertising campaign.
4. Be consistent with your social media marketing campaign.
Have you ever come across a social media page that is empty or that has content but lacks adequate information which makes it less engaging? How did it make you feel?
If you want to stay ahead of your competitors, regularly posting fresh text-based and visual-based content is the key, and it is recommended to post 1-2 times per day. The schedule of posting time should be strategically planned to gain the attention of users.
To help you plan the best time to post on social media, here is the updated data from Hootsuite:
|Social Media Platforms||B2B Brands||B2C Brands|
|Between 9 a.m. and 2 p.m. EST (Tuesday, Wednesday, or Thursday)||12 p.m. EST (Monday, Tuesday, or Wednesday)|
|Between 9 a.m. and 4 p.m. EST (Monday or Thursday)||12 p.m. or 1 p.m. (Monday to Wednesday)|
|7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST (Wednesday)||7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST (Monday and Wednesday)|
Instagram, which is visual-based, is a bit different. For the Media & Entertainment niche, it is suggested to post from 12:00 p.m. and 2:00 p.m. on Tuesdays and Thursdays. For B2C businesses 11:00 a.m. and 1:00 p.m. on Saturdays is when you can experience the highest customer engagement!
Keep these times in mind when planning your social media schedules to achieve the best results.
5. Consider Media Exposure
While social media is an effective medium for marketing promotions, you should constantly search for other ways to increase brand awareness. One way is by collaborating with influential individuals or publications that have the competence to further boost your video game.
There are many online publications specializing in mobile gaming that accept contributions from video game companies and developers. Doing this requires effort, as publications sort the best-written content from the rest; therefore, ensure that the content you are submitting is a striking article or blog that numerous readers would want to read time and again.
When sending your finished article to various publications, create a short personalized pitch for each and include the reason or purpose of your email. Pitching is similar to selling to video game players and customers; hence, even though the message is short, make it engaging and interesting so it arouses curiosity within the receiver.
Furthermore, if your video game has an interesting, funny, or shocking story, reach out to reporters from broadcast media, as they always look for fascinating or intriguing subjects to feature for their viewers or listeners.
Pro Tip: Most writers or reporters are more active on Twitter. Build a relationship with them there, before pitching your story or content.
Having a strong online presence by following the above-mentioned tips when promoting your video game will undoubtedly gain you more customers worldwide. There is one more important factor which you have to consider — your video game should be easily downloadable. Remember that we live in a fast-paced and competitive industry. People have shorter attention spans and prioritize easy and convenient products, making your product readily available will give you a competitive advantage.