The history of emails go as far back as the mid-1970s, when Ray Tomlinson created ARPANET. Now, email is used as a gambling email marketing tool. Email should be one of your channels of communications for addressing your customer’s concerns. It has an open rate of 25.45% and it is known to cater much to the approximately 63% of the professional segment of end-users.
You have control of the pace of your company as well as your player’s conversations and responses when it is convenient for both of you. Email is the tool to use when making sure that your first impression is perceived well. It provides you more than enough space to make your promotional and user outreach messages translated aptly into a language that your audience will relate to. Shifting your tone and approach is more versatile in email, depending on which part of your casino you are advertising or which concern you are answering for your users.
Email Support for Online Gambling Industry Growth
The gambling industry is a hit with the masses with its entertainment value. Players come to relieve their stress and also a chance at winning the jackpot. As one of the channels of communication, email allows you to connect and keep your players.
1. Tracker
The emails you send to your prospects and existing clients are recorded. You have full control and a digital receipt for you and your player. You get to track not only your player’s individual playing behavior but also their preferences and dislikes about your site. Your players also get to monitor whether their money has reached their bank account or your company as well. Also, when there is a new update in your online gambling apps, you can easily pop into their emails and remind them that there is a new update to your app. Your users literally have a reminder for them in their email to download your newest update or sister apps.
2. Offers
Email is your best bet when it comes to driving sales. You have the freedom to personalize the email to make it more enticing, especially after you have had a formal conversation with your players about their concerns involving your digital casino. Your sales rise since you effectively keep the attention of your players on your product or service while taking the time to offer exclusive deals and limited promos that they would find difficult to resist. Aside from this, you can use your email as an affiliate marketing strategy that allows you to update and keep track of the players that bring in more money to your business. You can give them bonuses and provide the opportunity to become elite members to increase their loyalty to your services.
A Promise of Ease and Privacy
It is a well-known fact that you need to cater to the diverse players of your casino community. In doing so, you are required to offer a variety of payment methods. Email helps you with giving your users ease of transaction and privacy because only you and your players would know the accounts or methods that they choose to use to settle payments and fines or request reimbursements and money transfers from their wins.
4. Exclusivity
This is a combination of offering exclusive offers and guaranteeing privacy. When you send your users emails about your casino, it would be because they opted to subscribe to your email messages. Once your premium membership begins to gain new recipients, the exclusivity becomes a perk that lets these players take a step ahead of other customers. From gaining access to secret codes to use when purchasing items for their game to being the first to know about your upcoming promos and new features, email support helps you leverage refined customer care with the increasing demand for your business to showcase something that will set you apart from the rest.
5. Quality
You have the convenience of tailoring your reply to any of your players even during their peak activities on your site. You can also give them a comprehensive, step-by-step email with descriptions and information that allows them to navigate your gambling apps with ease.
Email is the way to go when it comes to convenience and professionalism for the growth of your online gambling business. It gives you an easier method to analyze who is in your market while also maximizing and lessening the time you spend in tracing back data since you already have an existing and complete record of all your previous and recent contacts. The capability to ensure privacy and a seamless transaction between you and your users through email helps your brand to be seen as reliable and unlock doors for growth and loyalty.
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